Our Mission
Our mission: to make your property visible on search engines and turn that visibility into bookings.
We create campaigns that make your property visible where your customers are searching: Google, social media, and AI (ChatGPT, Claude, etc.), turning that visibility into bookings. We have more than 25 years of expertise in the tourism industry.
Plus de visibilité
More bookings
What We Do
Creative solutions for every budget that boost your visibility on Google, social media, and AI platforms—and keep your establishment full season after season.
Our Vision
To offer creative and innovative solutions for every budget that attract more visitors and generate more bookings.
Our Goal
To become the go-to partner for campsites and hotels that want to stand out and communicate effectively in order to fill their property.
20+
of experience
Excellence is what Karakterizes us!
Our Approach
The key is to capture the right demand and spread it evenly throughout the year.
Service: 01
Take Back Control of Your Communications
Take Back Control of Your Communications
Move beyond passive occupancy to choosing your channels: we identify the ones that generate the most revenue for you and reduce your dependence on commissions.
- Mapping your channels
- Reducing commissions
- More direct bookings
Service: 02
Smooth out your seasonality
Smooth out your seasonality
Extend the shoulder seasons by attracting international guests and senior travelers.
- “Shoulder-season” offers
- Targeting senior customers
- Foreign markets
Service: 03
Meet the right referral partners
Meet the right referral partners
Make yourself visible to those who recommend and resell your offering — tour operators, specialist platforms, and employee benefits committees — which are often more profitable than direct traffic.
- Tour operators & platforms
- Employee committees & groups
- Affiliate & editorial networks
Service: 04
Your digital communication
Your digital communication
The execution side: a website designed to drive bookings, maximum visibility on Google and across AI platforms, and marketing that turns attention into bookings.
- Website creation
- SEO — visible on Google
- GEO — visible in AI tools (ChatGPT, Claude…)
- Social Media & Marketing
Service: 05
Consulting & Support
Consulting & Support
Your long-term communications advisor: we guide you on what to say, who to say it to, and which channels to use—for effective communication and a well-invested budget.
- Which messages, for whom
- The right channels, at the right time
- Regular monitoring & adjustments
- Tailored action plan
Service: 06
AI recommendations
AI recommendations
Being readable by AI is no longer enough. We make you recommendable.
- Structured data and AI-optimized markup
- Pages designed to be read by AI engines
- Optimized connectors and listings
Our Plans
Clear pricing for every stage of your growth.
Flexible solutions tailored to your establishment, from a small family-run campsite to a hotel group.
(Save 30%)
Basic Plan
—To be present and visible—
€230 /monthly
€1,930 /annual
-
Website creation, tailored to your image -
Optimized for bookings
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Google presence
-
Optimized business listing
-
Newsletter Campaign
Growth Plan
—To attract more customers—
€530 /monthly
€4,450 /year
-
Google and AI visibility (ChatGPT, Claude…)
-
Social media management
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Creative content every month
-
Results tracking and adjustments
-
Multilingual website
Premium Plan
—Complete strategy—
Quote upon request
Quote upon request
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Fully customized strategy
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Dedicated creative campaigns
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Karakter Audit
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Distribution recommendations
-
Dedicated point of contact
Case studies
Clear quote within 48 hours Responsiveness 48h
Solutions for every budget Accessibility
Visible on Google and in AI tools Innovation SEO · GEO
No long-term commitment Freedom
Multilingual communication International Europe
A single point of contact Personal service
Experience
20 years of filling campsites. Today, dedicated to serving your establishment.
20years+
Firsthand Camping Experience
We stand by our clients to help you attract more customers. Your expertise is hospitality. Ours is making you known.
“They trust us”
Where we operate
The only ones bringing together distribution, communication, and AI to serve campsites and hotels.
1.3k+
Testimonials
Since entrusting our SEO strategy to the Karakter agency, our online visibility has increased considerably. Thanks to their expertise, we have managed to rank on the first page of Google for strategic keywords, resulting in a significant increase in our organic traffic. Their team is responsive and always attentive to our needs.
Karakter agency has transformed our approach to digital marketing through a tailor-made SEO strategy. They thoroughly analyzed our website and implemented technical optimizations that improved our ranking. We also appreciated their advice on creating relevant content, which strengthened our authority in our industry.
We contacted Karakter agency to optimize our SEO, and the results exceeded our expectations. Their expertise in link building and content optimization helped increase our visibility and attract a targeted audience. We highly recommend their services to any company looking to improve its online presence.
The Karakter team perfectly understood our needs and provided us with advice that fully met our expectations.
Les idées proposées par Karakter sont toujours originales et percutantes. Ils ont réussi à nous démarquer de nos concurrents.
Your establishment can be read by AI. But is it recommended?
73 % des hôtels sont déjà « lisibles » par les intelligences artificielles.
