How We Helped Throughline Group Increase Revenue 113% in Two Months

New Business Model
View some of our work and case studies for clients. We will work to deliver that strategy
TOP 3 Keyword
Increase potential customers
Increase in Total Keywords Ranking
Increase in Conversions

Who is Throughline Group?

Throughline group is a public speaking and media training firm in New York City. Their core service offerings include public speaking training, media training, and presentation training for professionals at all stages of their careers, including executives. Throughline Group also coaches subject matter experts who require assistance with articulating their knowledge and improving their public speaking skills.

Throughline Group not only aims to deliver high-quality training. The company focuses on building relationships beyond its workshops to create long-term partnerships with clients that will benefit from ongoing guidance related to public speaking, media communication, and presentation delivery.


Johnathan Kevil

CEO Throughline Group Company

Challenges and desires of customers

Growing Organic Visibility in a Competitive Market

The first challenge was to identify the best organic search opportunities in what is a very competitive market. The online landscape for corporate public speaking and media training is dominated by companies with an established presence in organic search and brand recognition.

Although Throughline Group had an established client list, the company needed to invest in its online presence in order to keep pace with the marketing efforts of competitors. And since they’re based in New York City – and because their engagement with Sure Oak started before the coronavirus pandemic

Pivoting Strategies Due to the Pandemic

COVID-19 caused many businesses to pivot to a more digitally focused form of products and services. Throughline Group actively pursued a restructure of their business to transform in-person classes into virtual workshops to meet the rising demand of a socially distanced population.

This transition required a huge pivot from our original locally-focused SEO strategy to expand the site’s keyword portfolio outside of terms specific to New York City. Most important was earning keyword rankings related to virtual and online offerings — even in the public speaking and media training space.

Problem analysis

1. The way businesses do SEO in the past relied heavily on the backlink method.

If you have bought a lot of satellite sites to put backlinks on their website, it is easy to see that the number of backlinks of the business is quite high compared to competitors in the same industry and tends to increase. But as the results have seen, their SEO method is not effective. SEO by backlink alone is a very unsustainable SEO method.

2. The brand keys, even though they are on the Top, are not on the right landing page

This not only wastes a lot of the SEO efforts of the business, but also cannot properly answer the search intent of the user. This will lead to a reduced user experience on the site.

Our solution

In addition to the brand keys, SalePush has researched and proposed a set of information keywords closest to the business’s quartz stone products, including 91 keywords. This set of keywords will help businesses solve an important missing piece in their SEO work, which is to answer questions from potential customers.


1. 91% of the keyword sets reached the Top 3 compared to the commitment of 70% Top 5

The increase in organic sessions, keywords ranking, and conversions, are best highlighted by comparing results over multiple years and year over year. Throughline Group and Sure Oak worked collaboratively to execute a comprehensive and authoritative content strategy that included

Organic Traffic Increased sharply

The increase in organic sessions, keywords ranking, and conversions, are best highlighted by comparing results over multiple years and year over year. Throughline Group and Sure Oak worked collaboratively to execute a comprehensive and authoritative content strategy that included new service pages, a resource hub, and blog posts.

2. Direct SEO brings more than 50% of conversions

The execution of creating excellent content benefited from a collaborative approach between their internal content writers and Sure Oaks’s team of SEO experts to ensure that each page was optimized and implemented in line with SEO best practices.

In tandem, Sure Oak executed a link building campaign focused on improving the page authority of high-value pages, in addition to the overall authority of the site, while ensuring the site maintained a natural and diverse organic backlink portfolio.

Customer Testimonials

Johnathan Kevil
CEO Throughline Group Company

Bob and his team at Need SEO did a great job setting up my business website.

“ Need SEO has a plethora of business knowledge especially regarding the web and digital marketing space. If your company wants to utilize the growing e-commerce market and grow their online presence, there is not a better company to work with. If you want to grow and understand your business and your consumer, Need SEO will provide you with the tools and knowledge to do so. Moreover, the web and digital space takes time to develop so using Need SEO will provide you the expert to grow your business ”


“Notre agence de webmarketing se distingue par son expertise dans la promotion de contenus numériques afin d’accroître la visibilité des entreprises. Nous offrons une gamme variée de services en activant différents leviers sur diverses plateformes telles que les moteurs de recherche, les réseaux sociaux, l’emailing, l’affiliation, en harmonie avec la stratégie de marketing digital de nos clients.”

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